Social media auto-posting to Instagram, Facebook & LinkedIn from Google Sheets

📌 Workflow Overview This workflow enables multi-platform social media posting using Google Sheets as the control center. Whenever a new row is added to the sheet, the workflow automatically posts the content to Instagram, Facebook, and/or LinkedIn based on platform flags, then updates the post status to prevent duplicates. Supported Platforms - Instagram (Business) - Facebook Pages - LinkedIn Pages --- 🧠 Key Concept Google Sheets acts as a lightweight CMS and automation trigger. Each row represents one post, and simple TRUE/FALSE columns decide where that post should be published. --- 📄 Required Google Sheets Columns The content sheet must include the following columns: - Content – Text to publish - Instagram – TRUE / FALSE - Facebook – TRUE / FALSE - LinkedIn – TRUE / FALSE - Status – Updated after posting - Row Number – Used for precise updates --- ⚙️ How This Workflow Works 1️⃣ Trigger: New Content Added - The workflow starts when a new row is added to Google Sheets. - This allows near real-time publishing without manual execution. --- 2️⃣ Configuration Setup - Platform-specific values like: - Instagram Business Account ID - Facebook Page ID - Are defined once in a configuration node for easy reuse and maintenance. --- 3️⃣ Platform Routing Logic - IF nodes check each platform column: - Instagram = TRUE → post to Instagram - Facebook = TRUE → post to Facebook - LinkedIn = TRUE → post to LinkedIn - One row can trigger posting to multiple platforms. --- 4️⃣ Platform Posting - Posts are published using: - Facebook Graph API (Instagram + Facebook) - LinkedIn API (LinkedIn Pages) - The Content column is used directly as the post body. --- 5️⃣ Status Update (Per Platform) - After posting: - The workflow updates the same row using Row Number - Marks the post as completed for that platform - This prevents duplicate or accidental re-posts. --- 🔄 Current Capabilities - Multi-platform posting from one sheet - Platform-specific routing logic - Real-time execution on new content - Safe status updates using row matching --- 🚀 Designed for Easy Expansion This workflow is intentionally modular and can be extended with: - Scheduled posting (date/time columns) - Image & media handling - AI-generated captions - Hashtag optimization - Engagement analytics - Retry & error handling logic --- ✅ Best Practices - Use TRUE / FALSE consistently in platform columns - Keep Google Sheets as the single source of truth - Add validation or approval columns if used by teams --- 📦 Ideal Use Cases - Social media managers - Marketing teams - Founders & creators - Agencies handling multiple platforms --- This workflow provides a scalable foundation for social media automation while remaining simple, transparent, and easy to maintain.