Daily competitor research automation using SerpAPI, Google Sheets & Airtable
Ready for 3.0Ready for 3.0. This template uses no nodes that n8n 3.0 removes. No removed nodes, versions or helpers found. Static check, last run 2026-10-19.
What this workflow does
This workflow has 10 nodes and runs on a schedule (every day at 09:00). Along the way it connects Google Sheets and Airtable. It also calls serpapi.com over HTTP.
How it runs
Trigger: On a schedule (every day at 09:00).
- 📄 Read Companies Sheet (Google Sheets): uses Google Sheets
- 🧹 Clean & Format Company List (Code): runs custom JavaScript code
- 🔁 Loop Over Companies (Loop Over Items (Split in Batches)): loops over the items in batches
- 🌍 Search Company Competitors (SerpAPI) (HTTP Request): calls serpapi.com
- 🧠 Extract Competitor Data from Search (Code): runs custom JavaScript code
- 🧐 Has Competitors? (If): checks a condition and branches into true / false
- 📊 Log to Result Sheet (Google Sheets): append or update
- ❌ Log Companies Without Results (Google Sheets): append or update
- 🗃️ Sync to Airtable (Airtable): create or update
Services it uses
HTTP calls to: serpapi.com
Before you upgrade to n8n 3.0
Nothing in this workflow is removed in n8n 3.0, so it should import and run after the upgrade.
Nodes used (7)
- Schedule Trigger
n8n-nodes-base.scheduleTrigger - Google Sheets
n8n-nodes-base.googleSheets - Code
n8n-nodes-base.code - Loop Over Items (Split in Batches)
n8n-nodes-base.splitInBatches - HTTP Request
n8n-nodes-base.httpRequest - If
n8n-nodes-base.if - Airtable
n8n-nodes-base.airtable
From the author
How it works This workflow automatically collects a list of companies from Google Sheets, searches for their competitors using SerpAPI, extracts up to 10 relevant competitor names with source links, and logs the results into both Google Sheets and Airtable.…